Nicole Thurston has recently stepped into the role of Head of Brand and Communications at Hort Innovation, marking her transition in-house after her tenure as Managing Director at M&C Saatchi Sport & Entertainment. Thurston brings extensive agency-side experience to her new position, with previous roles at prominent firms including Sefiani, Zeno Group, One Green Bean, and Weber Shandwick, as well as PR expertise from her work in the UK.

At M&C Saatchi Sport & Entertainment, Thurston was part of a team of over 100 specialists dedicated to creating cultural relevance for brands through sport, entertainment, and passions. Her experience centers on connecting brands with consumers through shared interests, focusing on audiences who are active co-creators in the spaces they occupy.