CDO Funtastyk Young Pork Tocino takes its “Real #1” claim to another level with a win at the 22nd Philippine Quill Awards, earning a Merit Award for its “Battle of the Best: The Real #1” campaign.
Backed by its leadership in both sales and volume since 2015, the campaign set out to settle the score once and for all. It reaffirmed Funtastyk’s position as the country’s undisputed #1 tocino, bringing back Vice Ganda as brand ambassador to help deliver the message with unmistakable star power.
President and CEO Jerome Ong joined the CDO Funtastyk Team in receiving a Merit Award in Marketing, Advertising and Brand Communication for its campaign, “Funtastyk – Battle of the Best: The Real #1,” at the 22nd Philippine Quill Awards. Celebrating the win, Ong mentioned how the success of the homegrown brand is a testament to the dedication of the team and the employees behind the #1 tocino in the country.
The campaign tapped into the emotional insight of “Where quality and family fun are both #1” to reshape its narrative. It connected its market leadership with a top endorser, uniting Vice Ganda’s star power with Funtastyk’s signature taste and their shared commitment to excellence.
“Just as Vice Ganda gives her all in bringing pure joy to Filipinos, CDO puts the same dedication in bringing the same level of enjoyment to every mealtime. This goes beyond just celebrity partnership. It brings credibility, cultural relevance, and clarity that sets CDO Funtastyk apart in the evolving food industry,” said CDO Vice President for Marketing, Bernice Jalgalado, on the renewed partnership.
In its reveal, CDO built anticipation with intriguing teaser videos on Facebook and Instagram before launching a full-scale rollout that took over TV, digital, PR, TikTok, and community channels. The publicity strategy sparked nationwide buzz, generating nearly 176 million engagements and contributing to actual sales.
Ultimately, the campaign showed that CDO Funtastyk’s claims are backed by independent research, reinforcing how the brand lives up to its promise. It bridged the gap between what consumers expect and what they receive, reinforcing why CDO Funtastyk remains a trusted choice among Filipino families.
Since its 2005 launch, CDO Funtastyk has become a household staple for many. Building on its success, the brand continues to innovate based on consumer needs, expanding its lineup beyond classic tocino. Its evolving portfolio now includes Fatless, Chili, Barbecue, and Chicken Tocino, alongside Pork Longganisa and ready-to-grill BBQ on Sticks.
Aside from the well-loved tocino brand, CDO Foodsphere, one of the country’s trusted homegrown food manufacturers, also earned double Quill Excellence Awards for its “One Story. Three Experiences. Fifty Years of CDO Foodsphere” and the “50th Anniversary Media Relations Program,” under the Communication Skills and Communication Management divisions.
Together, the three Quill wins recognize both the strength of CDO’s brands and the company behind them. As CDO Foodsphere enters its next 50 years, it continues to build on the trust of Filipino families through brands that remain part of their everyday lives, while telling the larger story of a proudly Filipino company that has grown alongside them.
