Spikes Asia will evolve into LIONS Asia beginning in 2027, expanding the nearly four-decade-old regional creative industry platform into a broader festival and awards program focused on creativity, marketing effectiveness and business growth across Asia-Pacific.
The first LIONS Asia Festival of Creativity and Asia Lions Awards will be held in Singapore in September 2027, bringing together marketers, creatives, agencies, technology companies, platforms, consultancies and other business leaders from across the region.
LIONS said the new platform is intended to reflect the changing role of creativity in business as marketing increasingly intersects with technology, entertainment, commerce and innovation.
“Asia-Pacific is one of the most innovative, dynamic and influential regions in the world, and its importance to the global creative marketing agenda continues to grow,” LIONS Chief Executive Officer Simon Cook said.
Cook said LIONS Asia will provide a stronger link between regional talent and the global creative marketing community while giving industry professionals access to learning, research and networks focused on growth and effectiveness.
The festival will feature content, executive forums, peer-to-peer learning and networking, drawing on resources from LIONS brands including WARC, Effie and Contagious.
The Asia Lions Awards, meanwhile, will recognize creative work, brands and talent from across Asia-Pacific, succeeding the awards platform associated with Spikes Asia.
LIONS Asia will also return the regional gathering to September after recent editions of Spikes Asia were held in March. Organizers said the scheduling change followed feedback from marketers, agencies and other industry leaders seeking a clearer annual focal point for the region’s creative marketing community.
Haymarket Asia Managing Director Atifa Silk said LIONS Asia will build on the legacy of Spikes Asia while creating more opportunities for regional professionals to learn, connect and gain recognition.
“For nearly 40 years, Spikes Asia has shone a spotlight on the incredible talent, creativity and innovation that define this region,” Silk said.
LIONS Asia will continue the partnership between LIONS and Haymarket Asia, with the organizers positioning the new platform as both an annual industry gathering and a year-round connection to global marketing intelligence, benchmarks and professional networks.
