Virgin Australia is pleased to announce the appointment of Kristy Meudell as the new Head of Consumer PR and Social. In her new role, Kristy will be responsible for driving the airline’s consumer communications strategy across earned and social media channels, with a focus on delivering strong commercial outcomes for both Virgin Australia and the Velocity frequent flyer program.

Kristy joins Virgin Australia from Destination NSW, where she most recently held the position of Director – PR, Influencers & Visiting Media. With over 15 years of experience in creating and executing integrated PR and communications strategies, Kristy has a proven track record of elevating high-profile destinations and events, including California, Las Vegas, Rocky Mountaineer, New South Wales, and the renowned Vivid Sydney festival.

Kristy’s appointment comes at an exciting time of growth for Virgin Australia as the airline continues to innovate its services and strengthen its brand presence across various markets.