Hong Kong Resort Co., a collaboration between HKR International and CITIC Pacific, is pleased to announce the promotion of Charlotte Ho to the position of General Manager – Branding & Marketing. In this pivotal role, Charlotte will lead the development and execution of branding and marketing strategies for the company, reporting directly to Lynda Ngan, Chief Financial Officer at HKR International.

Charlotte’s leadership will be instrumental in enhancing Hong Kong Resort Co.’s presence in the local market. She will collaborate closely with the corporate communications team on public relations and communications initiatives. Recently, her team successfully partnered with dentsu to revitalize the Discovery Bay brand and is currently working with rabbit studio as the retainer agency for the @VisitDiscoveryBay social media accounts.

Prior to her new role, Charlotte served as the Assistant General Manager of Branding & Marketing for Discovery Bay, where she played a key role in launching a new branding campaign and managing various events, including the popular Discovery Bay Easter Egg Hunt on the Beach and The Nextwave Beach Music Festival.

With a strong commitment to driving the company’s branding and marketing efforts forward, Charlotte Ho is poised to build on Hong Kong Resort Co.’s growth trajectory and engage with both internal teams and external agencies to foster further success in the market.