Strategic communications agency Archetype has announced its partnership with an open banking solution BillWill to launch pre-death bill and subscription planning. This groundbreaking service helps customers manage and plan what happens to their bills and subscriptions after death, relieving their loved ones of the burden during a difficult time.
The partnership between Archetype and BillWill marks a reunion for BillWill’s Founder, Colin Jowell, and Archetype Principal Consultant, Jillian Nalty, who previously worked together over a decade ago at the same advertising agency.
Reflecting on the collaboration, Nalty stated, “When I found out that Colin was launching BillWill, I knew I had to reach out. Not every tech start-up has the potential for connecting with audiences on a human level, but BillWill does. Archetype has been working with tech brands in Australia for 25 years, and this experience has taught us that despite perpetual disruption, our need to connect on an authentic human level never changes. Working with a start-up from the very beginning is an incredibly rewarding experience, and I’m so pleased we are able to deliver a solution that seamlessly integrates both paid and earned channels.”
Jowell, who was inspired to create BillWill following the death of his father and the prolonged process of settling his accounts, shared his appreciation for Archetype’s role in the launch. “Archetype’s expertise has helped BillWill define a lean launch strategy, focusing on the things that really matter – from traditional PR to search, social, and digital communications. The team has brought more than just their considerable smarts; each person has gone above and beyond to deliver. They have been generous with their insight, patient with the ever-changing needs of a startup, and have become a much-valued extension of our team.”
For the launch of BillWill, Archetype will leverage its extensive experience in public relations, digital marketing, and media buying, combined with its deep expertise in the tech sector, to drive the startup’s success.