Amy Bradshaw, previously Head of Australia at VaynerMedia, is now TikTok’s new Head of Partnerships for the Australian market. This transition marks a significant shift in Bradshaw’s career, as she takes on the challenge of leading TikTok’s partnership strategy and expanding its influence in the region.

Bradshaw’s seven-year tenure at VaynerMedia was marked by her pivotal role in establishing and growing the agency’s Australian operations. Reflecting on her time there, she expressed deep gratitude, stating, “From New York to London to Australia, it’s been a privilege to be a part of this special place and an honor over the past three years to build and establish our Australia presence and lead this incredible team.”

As she transitions to her new role at TikTok, Bradshaw is eager to harness her extensive experience in the digital and media landscapes. Bradshaw will focus on leveraging TikTok’s unique platform capabilities to build and enhance partnerships with brands and advertisers, ensuring they harness the full potential of the platform’s dynamic and innovative environment.

Her departure comes with heartfelt thanks to her colleagues and clients. “To my rockstar team…thank you for letting me lead you. Every day you made me proud and I can’t wait to see you continue this incredible journey!! (sorry to our missing faces below!). To our amazing clients, thank you for trusting and believing in us! You are in the very best of hands!” she added.