Weber Shandwick, a leading global communications agency, announced the appointment of Farah Zuber as Vice President, Head of Communications for the Asia-Pacific (APAC) region. This strategic hire is a significant move as the agency aims to strengthen its regional presence and drive further growth across APAC.
In her new role, Zuber will spearhead Weber Shandwick’s integrated communications strategy throughout key markets in the region. Reporting directly to Tyler Kim, APAC CEO, she will focus on engaging stakeholders, including both external and internal audiences, to enhance the firm’s reputation and impact in the industry.
“Farah’s extensive regional experience in reputation management and her deep understanding of the business landscape are instrumental in driving our next growth phase. Her appointment demonstrates our commitment to delivering greater value to our employees, clients, and partners in the region. We are thrilled to have her with us,” said Kim.
Zuber expressed her enthusiasm about joining Weber Shandwick, stating, “It is exciting and an honor to be part of Weber Shandwick, an agency renowned for delivering value-driven, earned-first work for decades. Additionally, the agency’s culture, which deeply embraces diversity and well-being, is truly refreshing. I strongly believe these two elements—the commitment to the work and to people—are what makes a brand successful and meaningful. I look forward to contributing to the agency’s growth moving forward.”
Bringing with her 14 years of experience in marketing and communications, Zuber is known for her ability to design and implement comprehensive communications strategies that span earned, owned, and paid channels. She has successfully led multi-market campaigns for major companies across APAC, the United States, and the Middle East.
Zuber’s career includes significant roles at leading industry firms such as Ogilvy Public Relations, ARC Worldwide, and Edelman. She was also instrumental as the first market leader for SPAG (SPAG FINN Partners) and played a key role in the leadership team at Redhill. Throughout her career, Zuber has built a reputation for excellence in corporate communications and reputation management, particularly in sectors like technology, finance, and governance.