Sphere PR, a leading technology public relations agency based in Sydney, is set to celebrate 18 years of success in the tech security sector. To mark this milestone, Sphere PR is launching a specialized cyber-crisis communications service tailored to address the unique challenges of cybersecurity incidents and technology outages.
Over nearly two decades, Sphere PR has established itself as a trusted partner in the Australian and New Zealand markets, providing cutting-edge communication strategies for diverse clients in the security industry. The agency has worked with high-profile brands such as Yubico, Secureworks, NetScout, Arbor Networks, and Security Scorecard, helping them navigate the complex landscape of tech security communications.
“As we celebrate our 18th year in the dynamic cybersecurity industry, we are thrilled to introduce a specialized service that caters exclusively to organizations in all sectors that suffer major cybersecurity incidents,” said Sphere PR Managing Director Louise Roberts.
The new cyber-crisis communications service is designed to help organizations respond swiftly and effectively to cyber threats. “This new offering is designed to address the unique crisis communications challenges today’s organizations face in an environment of heightened cyber threats. It will enable them to respond in a timely manner and communicate the key facts effectively to their customers via the media,” said Roberts.
The service is structured in two key phases. The first phase involves working with organizations to develop a customized cyber-crisis communications strategy, ensuring that all key stakeholders, including the CEO, CISO, and CMO, are fully prepared for potential incidents. The second phase focuses on creating a detailed communications response plan for various types of cybersecurity incidents and IT outages. This plan ensures that all stakeholders are ready to respond effectively when a cyber attack occurs.
Roberts emphasized the importance of proactive preparation, saying, “It’s about leveraging our expertise to ensure organizations practice cyber-attack scenarios and everyone knows their responsibility when a data breach or an outage does occur. Being open and honest when communicating with customers is critical in the early stages of an incident to explain the implications for customers and how they will mitigate these risks in future.”
As Sphere PR continues to evolve alongside the ever-changing tech security landscape, this new service reaffirms its commitment to providing clients with the tools they need to manage their reputation and maintain trust during critical times.