Strategic communications consultancy Vero has announced the appointment of Paulus Soriano as Director for the Philippines, where he will lead the Reputation+ unit.

Soriano brings extensive experience across various sectors, including technology, FMCG, real estate, hospitality, and tourism. In his new role, he will support Vero in delivering creative solutions to clients and expanding the consultancy’s influence on initiatives driving positive change in both local and regional markets. Additionally, Soriano will focus on advancing Vero’s sustainability communications, working closely with Lin Kuek, Vero’s Managing Director in Singapore and Head of Sustainability Communications for the region.

Expressing his enthusiasm for the role, Soriano stated, “I am grateful and excited to work with Vero and spearhead the expansion of our capabilities to meet the evolving needs of businesses in the Philippines and Southeast Asia. Through our work at Vero, we aim to address diverse client challenges, drive business success, and contribute to the Philippines and the region’s overall economic and social growth.”

Vero CEO, Brian Griffin, welcomed Soriano to the team, saying, “We are thrilled to welcome Paulus to our team as we strengthen our presence and expand our capabilities in the Philippines. Paulus brings a unique set of skills that will be instrumental in achieving our business objectives, securing new clients, and broadening our service offerings across the Philippines and Southeast Asia.”