The Hoffman Agency has strengthened its Singapore operations with strategic promotions that underscore its commitment to fostering talent and driving innovation.

Vanessa Lee has been elevated to Associate Account Director, Digital, following her significant contributions to the agency. With over seven years of experience in agency communications, Vanessa has honed her expertise in integrated marketing communications across Southeast Asia, leading impactful regional campaigns that seamlessly combine creativity with strategic insights. In her new role, she will continue to spearhead AI-driven initiatives across Asia Pacific and guide clients in adopting innovative solutions. Previously, she served as Senior Manager.

Jia Yi Lim has advanced to the position of Account Manager, where she oversees integrated marketing communications for a diverse client portfolio. Since joining the agency in 2021, Jia Yi has demonstrated exceptional capability in managing campaigns, earning her the promotion from her prior role as Senior Account Executive.

These promotions highlight The Hoffman Agency’s focus on nurturing leadership and delivering forward-thinking strategies to its clients.