Public relations and strategic communications firm SW Strategies has officially entered the Vietnamese market with the appointment of Anh Thu Lai as its first Public Relations Consultant in Vietnam. Based in Ho Chi Minh City, Anh Thu will play a pivotal role in supporting the agency’s growing client demands within the Vietnamese market while broadening the firm’s reach across the ASEAN region.

Bringing a wealth of experience in public relations, content creation, and campaign optimization, Anh Thu also possesses an in-depth understanding of Vietnam’s dynamic media landscape. Her addition to the team marks a significant milestone in SW Strategies’ commitment to providing localized expertise and regional connectivity to its diverse portfolio of clients.

Reflecting on her new role, Anh Thu expressed her enthusiasm for joining a team of PR professionals deeply entrenched in Southeast Asia’s major markets. She highlighted the collaborative and borderless approach to serving clients across the region as an invaluable opportunity for professional growth and a unique way to contribute to the evolving PR landscape.

Jose Raymond, Managing Director of SW Strategies, underscored the growing demand for media outreach and PR support across Southeast Asia. He described Anh Thu’s appointment as a testament to the firm’s dedication to delivering high-quality PR and strategic communication services while strengthening its regional presence.

Over the past year, SW Strategies has strategically expanded its footprint in Southeast Asia, with team members now operating in Singapore, Kuala Lumpur, Jakarta, Manila, Bangkok, and Ho Chi Minh City. The firm’s diverse client base spans industries such as technology, property, hospitality, esports, and non-profits, among others, further demonstrating its adaptability and regional expertise.