The Public Relations Practitioners Society of Malaysia (PRactitioners) has announced a significant partnership with the International Public Relations Association (IPRA). This new collaboration is set to enhance the global exchange of best practices and promote the ethical development of the public relations profession.

The agreement outlines key areas of cooperation, including the exchange of information and publications, joint promotional efforts, and the development of ethical guidelines. This partnership aims to provide PRactitioners’ members with access to valuable global insights, networking opportunities, and extensive resources to advance their professional development.

P Kamalanathan, Chairman of PRactitioners, expressed enthusiasm about the partnership, stating, “Through this collaboration, our members will gain invaluable global insights, networking opportunities, and access to a wealth of resources to enhance their professional growth”

IPRA President Nataša Pavlović Bujas also highlighted the significance of the partnership, noting, “I am thrilled to welcome PRactitioners to our IPRA family. Gathering professionals worldwide not only helps the levelling-up of public relations but also helps mutual understanding and the building of trust among nations.”