POEM has announced the appointment of Katie Scanlan as its new Senior Account Manager, marking a strategic addition to the agency’s growing team.

Katie brings a well-rounded background in marketing and communications, joining POEM after her recent role as Marketing Communications Executive at The Star Entertainment Group. Her experience in this position allowed her to contribute to high-profile campaigns within a fast-paced and highly regulated industry.

Before her tenure at The Star, Katie spent two and a half years at AMPR, where she gained solid experience in agency operations, client management, and the execution of integrated public relations strategies. Her journey across in-house and agency environments has equipped her with a nuanced understanding of both sides of the communications landscape.

In her new role at POEM, Katie is expected to leverage her diverse expertise to drive results for clients across various sectors, while further strengthening the agency’s reputation for delivering effective and creative communications solutions.