With the latest trend in technology, the Philippines has also been in the process of taking into account the growth of these innovations to cater to various opportunities for Filipinos.
This technological advancement created a mixed perception among Filipinos, as some embraced these innovations while others looked to their possible threat to society.
According to a local marketing researcher and strategic consultant, Pinoys are seeing a positive note when it comes to the rise of artificial intelligence (AI) in the country, as this can help them improve their lives and boost creativity for job efficiency.
Based on studies by the Philippine government, Gen Z is the leading population, with 52% showing trust in terms of technological advancement. This number has been a great forecast for businesses, as it was a positive note for them to embrace technological advancement to cater to more audiences for their products and services.
With this, the Statista Market Forecast predicts a greater expansion of the digital landscape in the Philippines, with a record US$258.7 million market value in 2023 that will continue up until 2030, when the count of Filipino users is expected to grow to 41.9 million.
Following these technological advancements, brands and businesses were advised to dig deeper into the metaverse world to be able to make a connection with their target audiences, as these innovations are rapidly growing.
To cite, different fields in the Philippines have already engaged with the advancement of AI and other technologies, such as journalism, marketing, and even education.
There is no doubt that technology will have a connection to the lives of individuals, whether it’s business or personal. Hence, society still needs to remember to be vigilant because, just like in business, these advancements can be helpful and harmful when not monitored or used properly.