Papermill Agency, a leading communications firm, has announced the addition of four new clients to its expanding roster. Among the latest additions is WHITEFOX, a real estate brand led by founder, CEO, and television personality Marty Fox. Papermill will spearhead strategic PR initiatives and campaigns for WHITEFOX, aiming to boost its visibility in Australia’s media landscape. The agency will also manage PR for Marty Fox’s personal brand, promoting his insights on property, design, entrepreneurship, and business strategy.

JETSET Pilates has enlisted Papermill to oversee its public relations, influencer marketing, brand partnerships, and event management. The agency will also be involved in elevating the brand’s presence through strategic media and marketing efforts.

In Melbourne’s property sector, Papermill’s property team has been tapped to work on the redevelopment of retail precinct 260 Collins, formerly known as St. Collins Lane. The agency will lead PR, communications, and social media initiatives to enhance the centre’s brand as it transitions to a new identity by 2025-2026.
Luxury property group Lowe Living has also appointed Papermill for comprehensive PR services, social media management, and the development of its brand partnership strategy.

Papermill’s Founder and Director, Ashleigh McInnes, emphasized the agency’s strong performance despite the challenges faced by the marketing and communications industry in 2024. She noted that the agency’s expanding lifestyle division, under the leadership of new Managing Director Sarah Young, has strategically complemented its property and corporate divisions. This realignment is expected to remain a key focus as the agency moves into 2025.