Independent agency Paper + Spark has been selected as the PR partner for iNova Pharmaceuticals’ upcoming disease awareness campaign, following a competitive pitch process. Building on their previous collaboration 18 months ago, this new initiative aims to enhance public understanding of photoageing, emphasizing early recognition, prevention, and treatment options that go beyond cosmetic concerns. This campaign also marks iNova’s first PR engagement within the dermatology category.

Through this project, Paper + Spark seeks to leverage its expertise in health-focused communication to drive meaningful awareness around photoageing in Australia. Having previously partnered with iNova on campaigns addressing sun damage and obesity, the agency has demonstrated the impact of well-crafted awareness programs in educating and engaging the public. This new campaign reinforces their shared commitment to addressing pressing health concerns, with a particular focus on enhancing Australians’ knowledge and choices for better skin health and overall wellbeing.