OutsidePR, a public relations firm focused on the outdoor and active lifestyle sectors, has expanded into the Australian market. Experienced businesswoman Michelle Bates will co-lead the organization alongside OutsidePR President Jess Fiaschetti. Jess Fiaschetti is a notable journalist, marketer, communicator, and event planner specializing in public relations.
Bates has been appointed as the new Public Relations Director at OutsidePR’s Australian headquarters. This boutique agency delivers big-firm results without the hefty price tag. OutsidePR stands out for its ability to position clients in both niche and mainstream media, setting it apart from competitors.
Committed to your brand, your team, and your success, OutsidePR provides dedicated support. In addition to her role at OutsidePR, Bates will also contribute to public relations and content production efforts through The Outsiders, the agency’s sister company.
“We’ve been watching the rapidly growing outdoor, travel, and lifestyle brands in the ANZ region for many years, with a vested interest,” said OutsidePR President Jess Fiaschetti.
“This move aligns perfectly with our mission to support brand growth, expand outdoor access, and diversify the industry. Partnering with Michelle, who brings deep local market knowledge, allows us to realize our dream of supporting Australian, New Zealand, and North American brands in complementary markets,” she added.
