Philippine-based public relations agencies made a powerful showing at this year’s PR Awards Asia-Pacific 2025, with Ogilvy Manila, ID8, Inc., and Havas Ortega emerging as winners in key categories. Their wins highlight the strength and creativity of the country’s PR industry on a regional stage.
Ogilvy Manila took home a Silver award in the Cause-Related – Diversity and Inclusion category for the L’Oréal Paris #ImWorthIt campaign. The initiative was recognized for its bold and empowering message on inclusivity in the beauty industry, particularly in a local context. The campaign’s impact, combined with strategic execution, stood out among submissions from across the Asia-Pacific region.
Meanwhile, ID8, Inc., a fast-rising agency in the Philippines, was awarded Bronze in the Best Use of Digital category for its work with BiteSized.ph. The campaign, titled “Bringing Filipino Flavors to Life,” creatively celebrated local cuisine through digital storytelling, bringing Filipino food culture to younger audiences online in a fresh and engaging way.
Also receiving accolades was Havas Ortega, which earned a Bronze in the Customer Loyalty category for its campaign “Path to Loyalty: 100 Days of Joy” for SM Supermalls. The project was commended for successfully fostering deeper emotional connections between the brand and its customers through immersive mall experiences and meaningful engagement strategies.
These recognitions are part of a larger celebration of public relations excellence across the Asia-Pacific region. This year, Ogilvy Asia-Pacific emerged as the most awarded agency brand of the night, winning 12 trophies—including five Golds—across multiple markets, with Ogilvy Manila contributing to the impressive tally.
The annual PR Awards Asia-Pacific honors the most outstanding campaigns, agencies, and individuals in the region’s communications industry. With entries from leading brands and agencies across Asia, the awards are widely regarded as one of the most prestigious recognitions in the field of PR.
The wins of Ogilvy Manila, ID8, and Havas Ortega underscore the growing prominence of Philippine agencies in the region. Their work reflects the creativity, cultural intelligence, and strategic thinking that continue to push the local PR industry forward—making a mark not just at home, but on the global stage.
The awarding ceremony was held on June 12 at the JW Marriott in Hong Kong.
