EoS Fitness is introducing an unlikely motivator—a bouncy blue mascot named Will Power, who, despite having no ears or eyes, is full of determination. With the help of Riester agency, Will embodies the brand’s philosophy that “every workout is not going to be perfect, and fitness is different for everyone.” His fun and playful nature encourages gym-goers to give themselves the freedom to explore, experiment, and celebrate every effort they make, because showing up is always an achievement worth being proud of.
With 125 locations across California and Texas, EoS Fitness continues to break away from the usual fitness marketing mold. Will Power represents the brand’s commitment to providing a supportive and fun environment for all fitness levels, encouraging members to push their limits while embracing imperfections along the way.
The campaign will primarily run across social and digital platforms, ensuring Will’s motivating message reaches gym enthusiasts everywhere.
