![\"\"](\"https:\/\/publicomagazine.com\/wp-content\/uploads\/2026\/07\/Verena-Siow_headshot-scaled.jpeg\")
<\/p>\nSAP Asia Pacific (APAC) announced Verena Siow as President for the APAC region, effective immediately. Based in Singapore, she will focus on driving customer success, accelerating business transformation, and helping organizations across Asia Pacific realize the full value of their SAP solutions.<\/p>\n
<\/p>\n
With almost three decades of technology sector experience, Siow has served in multiple capacities during her fifteen-year tenure at SAP, most recently as the Business Suite Leader APAC, driving cloud growth and the end-to-end customer value journey. Prior to that, she was SAP\u2019s Southeast Asia President and Managing Director.<\/p>\n
Manos Raptopoulos, Chief Revenue Officer for APAC, EMEA, and MEE, said \u201cOur business is fuelled by accelerated AI innovation, underpinned by our purpose, our people, and our partnerships. Verena brings deep regional expertise, focus on customer success, and exceptional leadership to this important growth market.\u201d<\/p>\n
![\"\"](\"https:\/\/publicomagazine.com\/wp-content\/uploads\/2026\/07\/Verena-Siow_APAC-President-SAP-scaled.jpeg\")
<\/p>\n
Verena Siow said \u201cIt\u2019s a pivotal time to take the reins at SAP Asia Pacific. Our vision for the Autonomous Enterprise connecting data, processes, and people seamlessly, is delivering real outcomes for customers as they reinvent their businesses for the AI era.\u201d<\/p>\n
With SAP market units operating in Australia and New Zealand, Greater China, India, Japan, Korea, and Southeast Asia, SAP employs more than 50,000 people across 46 offices and SAP Labs locations in Asia Pacific. SAP works with tens of thousands of customers in Asia Pacific, including NEC Corporation, Coles Group, Wipro, Alibaba Group, Fujitsu Limited, Hyundai Motor Corporation, Fonterra, Queensland Department of Transport and Main Roads, and Asian Paints.<\/p>\n","protected":false},"excerpt":{"rendered":"
Verena Siow takes on SAP APAC leadership as the company strengthens its focus on customer success, cloud growth, and business transformation.<\/p>\n","protected":false},"author":1,"featured_media":5947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5946","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uncategorized"],"zyndk8_nxtgen_metadata":{"nxtgen_comments":[{"1242":"grbe verena siow now sap apac president \ud83d\ude2e","1243":"good news for sap asia pacific leadership \ud83d\udc4d","1244":"sana mas lumakas customer success sa region \ud83d\ude4f","1245":"ai era needs strong business transformation leaders \ud83d\udc99"}]},"yoast_head":"\n