Interpublic Group Golin has promoted Shouvik Prasanna Mukherjee to Executive Vice President, Global Creative Innovation, effective immediately. In this expanded global remit, Mukherjee will be responsible for driving creative innovation across Golin\u2019s global network, developing new products and proprietary solutions to fuel growth for clients, the agency, and the industry.<\/p>\n
Mukherjee, who has been recognized for spearheading successful innovations out of Asia, including the Executive Impact Matrix and AI Incubator SPARK, will continue to serve as Golin APAC\u2019s Chief Creative Officer. He will also remain at the helm of the agency\u2019s Creative Intelligence Unit, a division of data analytics pioneers and creative leaders. The Unit, which integrates analytics, measurement, and creative capabilities, was awarded Specialist Consultancy of the Year by PR Awards Asia in both 2023 and 2024.<\/p>\n
\u201cExpanding Shouvik\u2019s contribution to Golin globally comes so naturally, building off consecutive successes he has spearheaded,\u201d said Darren Burns, President, Asia Pacific, Golin. \u201cShouvik\u2019s appointment in this role, based out of Asia, underlines Golin\u2019s commitment to being a truly global agency, and I am confident that the advancements he will make on the global stage will be electrifying.\u201d<\/p>\n
Mukherjee will report to Darren Burns and support Ginger Porter, Golin\u2019s Global Chief Client Officer and Innovation Council Chair. Porter added, \u201cI\u2019m beyond excited to work closely with Shouvik in his new position as we\u202finspire, design, and lead efforts to help our clients solve challenges and seize opportunities in the vanguard of their market. We need to stay ahead of culture, technology, and trends to do the best work of our lives, and Shouvik has a proven track record of keeping us, and our clients, front-footed on that journey.\u201d<\/p>\n
Mukherjee joined Golin in 2011 and has held several creative leadership roles, most recently overseeing creative across the entire APAC region and supporting major clients such as Allianz, Disney+, Harley Davidson, Hyatt, Magnum, Micron, McDonald\u2019s, Porsche Asia Pacific, and Uber.<\/p>\n
\u201cI\u2019m excited to bring the Asian perspective to Golin\u2019s global portfolio and influence clients at scale,\u201d said Mukherjee. \u201cCreating change that matters stems from being at the forefront of culture and creative disruption. In collaboration with my partners on Golin\u2019s innovation council, we are committed to delivering solutions that will shape the future of our clients\u2019 businesses.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Golin has promoted Shouvik Prasanna Mukherjee to Executive Vice President, Global Creative Innovation. Mukherjee will lead creative innovation across Golin\u2019s global network, driving growth and new solutions for clients.<\/p>\n","protected":false},"author":1,"featured_media":4456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4455","post","type-post","status-publish","format-standard","has-post-thumbnail","category-movements"],"zyndk8_nxtgen_metadata":[],"yoast_head":"\n