{"id":4263,"date":"2024-07-03T23:06:16","date_gmt":"2024-07-03T15:06:16","guid":{"rendered":"https:\/\/joyous-tan-antelope.62-72-47-242.cpanel.site\/?p=4263"},"modified":"2024-08-20T19:13:12","modified_gmt":"2024-08-20T11:13:12","slug":"xero-appoints-jessica-brophy-as-director-of-communications-for-australia-and-new-zealand","status":"publish","type":"post","link":"https:\/\/publicomagazine.com\/?p=4263","title":{"rendered":"Xero Appoints Jessica Brophy As Director Of Communications For Australia And New Zealand"},"content":{"rendered":"

Xero, a global accounting software for small businesses, has promoted Jessica Brophy as Director of Communications for Australia and New Zealand. Brophy steps into this role after more than five years with the company, during which she has made significant contributions to Xero\u2019s communications strategy.<\/p>\n

In her new position, Brophy will oversee Xero\u2019s communications efforts across Australia and New Zealand, driving initiatives that enhance the company\u2019s brand presence and engagement with small business communities in the region. This appointment comes as Xero continues to expand its offerings, recently launching a new suite of subscription plans tailored to meet the diverse needs of small businesses.<\/p>\n

Brophy\u2019s promotion reflects her extensive experience and leadership within Xero, where she most recently served as Head of Communications for Australia. Before joining Xero, Brophy held key roles at several prominent PR agencies, including Six O’Clock Advisory, Truth Agency, icon.pr, and Mango Communications. Her background in agency-side roles has equipped her with a broad skill set in strategic communications, media relations, and brand management.<\/p>\n

In conjunction with Brophy’s new role, Xero has also introduced its latest subscription plans, which went live in July this year. These plans\u2014Xero Ignite, Xero Grow, Xero Comprehensive, and an enhanced Xero Ultimate plan\u2014are designed to simplify accounting and payroll processes for small businesses, offering tailored solutions that support their growth and operational efficiency.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jessica Brophy has been promoted to Director of Communications for Australia and New Zealand. With over five years of impactful work at Xero, she\u2019s ready to lead the charge in shaping the company’s communications strategy.<\/p>\n","protected":false},"author":1,"featured_media":4397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4263","post","type-post","status-publish","format-standard","has-post-thumbnail","category-movements"],"zyndk8_nxtgen_metadata":[],"yoast_head":"\nXero Appoints Jessica Brophy As Director Of Communications For Australia And New Zealand - PUBLICO Magazine | Premier Magazine for Public Relations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/publicomagazine.com\/?p=4263\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xero Appoints Jessica Brophy As Director Of Communications For Australia And New Zealand - PUBLICO Magazine | Premier Magazine for Public Relations\" \/>\n<meta property=\"og:description\" content=\"Jessica Brophy has been promoted to Director of Communications for Australia and New Zealand. 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