Paving its way to help address current societal issues, three campaigns from the Philippines\u2019 top public relations agency, PAGEONE, were listed among the finalists for the 8th annual Shorty Impact Awards.<\/p>\n
Just recently, the Shorty Awards announced its finalists for this year\u2019s impact awards, which were chosen based on their creativity, strategy, and engagement in providing outstanding campaigns through the use of social media.<\/p>\n
Among the entries that made it to the finalists were PAGEONE campaigns, namely \u201cWildfyre: Spreading Good Stories Like Wildfire,\u201d \u201cGoolai vs. Gulay: Educating Homemakers About Alternative Sources of Nutrition,\u201d and \u201c#MakethemDream: Helping Parents Enable Their Kids to Dream.”<\/p>\n
PAGEONE\u2019s campaign entry \u201cWildfyre: Spreading Good Stories Like Wildfire\u201d is an initiative that is made to collaborate with well-known bloggers in the Philippines to provide a healthier environment in the online media.<\/p>\n
To provide a healthier environment on social media, PAGEONE connects with these bloggers for a positive cause, wherein the agency offers websites to these individuals to use as a tool for disseminating factual and uplifting news stories.<\/p>\n
With its goal, this campaign entry became a finalist for the \u2018Special Project\u2019 category together with CNN Worldwide in its \u2018CNN Heroes\u2019 campaign, wherein they highlight the presence of ordinary people who help in society in their own little ways.<\/p>\n
PAGEONE\u2019s campaign \u201cGoolai vs. Gulay: Educating Homemakers About Alternative Sources of Nutrition\u201d also made it to the finalists for this year\u2019s Shorty Awards with its goal of providing cheaper alternatives to vegetables.<\/p>\n
With the rise in the price of goods, including vegetables, Filipino families have experienced a dilemma in budgeting their source of income while thinking about providing the correct amount of nutrition to their families.<\/p>\n
To address this issue, PAGEONE has created the said campaign to help Filipino homemakers gain knowledge on the vegetable alternatives that they can serve their families without compromising their budget and nutritional needs.<\/p>\n
The \u201cGoolai vs. Gulay: Educating Homemakers About Alternative Sources of Nutrition\u201d campaign is a finalist under the \u2018Fight Poverty\u2019 category, along with a well-known nonprofit organization in the United States, Comic Relief US, aiming to help those in need.<\/p>\n
Completing PAGEONE\u2019s three entries that became finalists, the campaign \u201c#Makethemdream: Helping Parents Enable Their Kids to Dream\u201d also got a spot for the awards.<\/p>\n
This campaign aims to inspire Filipino children to dream, noting that previous studies showed that the youth nowadays are not inclined to have a dream in their lives that can guide them toward the future.<\/p>\n
The \u201c#Makethemdream: Helping Parents Enable Their Kids to Dream\u201d campaign has urged parents to become a bridge for their children to dream again, as they were the ones who posted their children\u2019s dreams for the campaign.<\/p>\n
The said campaign is a finalist under the \u201cYouth and Family\u201d category, together with UNICEF\u2019s entry titled \u201cUNICEF Parenting Month Digital Activation,\u201d which aimed to help address good mental health among children through their parents.<\/p>\n
With three campaign entries made it to the finalists’ category, PAGEONE President Vonj Tingson expressed his gratitude for achieving such a milestone.<\/p>\n
\u201cWe are beyond proud to be one of the finalists for the Shorty Impact Awards, along with other known organizations such as CNN and UNICEF. With a goal to help address issues in society, we pledge to continue developing such campaigns, not only to inspire Filipinos but also other individuals worldwide,\u201d he said.<\/p>\n
The awarding ceremony for this year\u2019s Shorty Impact Awards will be on November 13, wherein winners will be given gold, silver, and bronze awards, along with other special recognitions such as audience honors for entries with the highest public votes.<\/p>\n","protected":false},"excerpt":{"rendered":"
Companies such as PAGEONE, CNN Worldwide, and UNICEF shine as finalists for the 8th annual Shorty Impact Awards, tackling societal issues with creativity.<\/p>\n","protected":false},"author":1,"featured_media":3299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76],"tags":[],"class_list":["post-3287","post","type-post","status-publish","format-standard","has-post-thumbnail","category-awards"],"zyndk8_nxtgen_metadata":[],"yoast_head":"\n