The Guam Visitors Bureau (GVB) has officially appointed Ms. Tricia Tensuan, representative of ADF Enderun 101, Inc., along with the Enderun Marketing team, to promote Guam’s presence in the Philippines. “On behalf of GVB, we congratulate ADF Enderun 101, Inc. and welcome them back as our marketing representative in the Philippines. We look forward to our partnership and the new opportunities it will bring within this very exciting market,” stated GVB President & CEO Régine Biscoe Lee.
Since its inception in 2009, ADF Enderun 101, Inc. has been a leading provider of innovative marketing and operational solutions for hotels, tourism organizations, and travel industry clients. Their expertise spans technical services, branding, digital marketing, operations, and revenue management, building partnerships with travel agencies, airlines, and multinational corporations to drive business success in competitive markets. In 2016, the company expanded its offerings with Enderun Marketing, a full-service agency specializing in tailored services such as branding, social media management, SEO, website development, public relations, and events—dedicated to the hospitality and travel sectors.
ADF Enderun 101, Inc. is proud to have represented GVB from 2020 to 2022 and is excited to continue this partnership. The collaboration has already proven fruitful, even amid the challenges of the COVID-19 pandemic. In FY2022, Guam exceeded expectations by welcoming 6,230 visitors from the Philippines, surpassing the initial target of 5,000. Enderun Marketing successfully implemented a targeted digital strategy, driving 15,294 website sessions to visitguam.com, outperforming primary markets like the U.S., Japan, and Korea. On social media, the agency’s innovative campaigns led to a remarkable 2,572.67% increase in engagements from 2020 to 2022, ensuring Guam remained at the forefront of online travel conversations. “Guam and the Philippines share a long history of cultural and historical ties, from our colonial past to modern connections through trade, migration, and cultural exchange. We’re thrilled to represent the Guam Visitors Bureau in the Philippines and invite Filipinos to experience Guam’s stunning landscapes, vibrant culture, and warm hospitality—making it the next must-visit destination for Filipino travelers,” Tensuan said, sharing her enthusiasm about continuing to strengthen Guam’s visibility.
Group travelers, including those in the MICE (Meetings, Incentives, Conventions, and Exhibitions) sector, represent a significant market for Guam, as the island offers a perfect blend of business-friendly infrastructure and leisure opportunities. The growing trend of combining business and pleasure, or “bleisure,” makes Guam an ideal destination for corporate groups, incentive travel, conferences, and exhibitions. Leveraging this opportunity, ADF Enderun 101, Inc. is uniquely positioned to support the Guam Visitors Bureau (GVB) in tapping into this market. With its deep connections to the Enderun Network, which includes Enderun Colleges and Enderun Hotels, the agency offers the infrastructure, expertise, and support needed to execute successful marketing campaigns. This strong foundation enables them to create strategic initiatives that drive growth in the Philippine market, particularly within the MICE sector.
“With the high number of US visa-holders in the Philippines and a growing interest in travel to US destinations, Guam has a unique opportunity to expand this market and become a favored destination for group and family travel, especially with the help of the ADF Enderun team,” stated GVB Director of Global Marketing Nadine Leon Guerrero. “We look forward to the continued success of this partnership.”