Independent PR agency Undertow Media secures The Estée Lauder Companies (ELC) as its latest client following a highly competitive pitch process. As ELC’s retained PR partner in New Zealand, Undertow Media manages the company’s media and influencer strategies across several high-profile beauty brands.

The collaboration includes representing a variety of ELC’s globally recognized brands, such as Estée Lauder, M·A·C, Bobbi Brown, La Mer, Clinique, Tom Ford Beauty, Jo Malone London, and Aveda. The agency’s mission is to enhance brand awareness and bolster the local presence of these industry-leading names within New Zealand.

Undertow Media’s appointment marks a new chapter in the company’s continued expansion within the beauty and consumer sectors, solidifying its reputation as a leading independent PR agency in the region.