Enthral has officially been appointed as the retained public relations agency for Atlantis, The Palm and Atlantis The Royal in Dubai. This strategic partnership follows a competitive four-way pitch, where Enthral showcased its expertise in leading the public relations and influencer strategies, as well as managing celebrity, content creator, and brand partnerships specifically for the Australian market.

Hannah Cole, Public Relations Manager for Atlantis Dubai, expressed her enthusiasm about the collaboration, stating, “Enthral’s pitch demonstrated a profound understanding of our brand and properties, combined with an impressive strategic and creative approach. Our goal is to showcase Atlantis Dubai as the must-visit destination for Australian travelers. We’re excited to work with Enthral to elevate our experience and connect with a broader audience.”

Through this partnership, Enthral aims to enhance the visibility and allure of both resorts, ensuring that Australian travelers recognize Atlantis Dubai as an unforgettable destination.