FINEPRINT, a leading name in Hong Kong’s specialty coffee and bakery scene, is pleased to announce that Ella Pleasant has joined its team as Head of Brand & Marketing. With extensive experience in communications across travel and lifestyle sectors, Pleasant’s appointment is set to elevate the brand’s presence and strategic growth in the competitive F&B landscape.

Ella Pleasant’s professional journey includes significant roles at Cedar Communications, Carlyle & Co., and Cathay, where she honed her expertise in brand strategy and marketing. Her wealth of experience positions her perfectly to guide FINEPRINT through its next phase of growth, building on the brand’s storied past and reputation for quality and community.

In 2018, FINEPRINT took bold steps forward, roasting its own unique line of Fineprint Coffee and expanding operations with a second location in Tai Hang. The addition of freshly baked sourdough bread further diversified their offerings, fueling the brand’s excitement and growth. Today, FINEPRINT stands as a testament to innovation and the spirit of camaraderie, continuously inspiring patrons with its dedication to quality and its community-centered approach.

With Ella Pleasant’s arrival, FINEPRINT is poised to enrich its brand story and connect with a broader audience while staying true to its roots as a beloved neighborhood staple in Hong Kong’s F&B scene.