Creative communications and strategic design consultancies History Will Be Kind (HWBK) and Deepend, part of the Deepend Group, have proudly announced their successful attainment of B Corp certification. After an extensive 18-month evaluation process, the agencies are now recognized for meeting B Lab’s rigorous standards of social and environmental performance, accountability, and transparency.

This certification formalizes their commitment to stakeholder governance, embedding it into their operational practices and reflecting their dedication to continuous positive impact. As part of this journey, both agencies launched a series of strategic initiatives designed to foster a sustainable future and empower their teams. These initiatives include History Matters, a strategic impact and ESG offering to help clients navigate environmental, social, and governance challenges, and the expansion of BeKIND benefits, which now feature enhanced leave policies, dedicated volunteer days, and a training academy for professional growth. Additionally, both agencies have strengthened their commitment to community engagement through external mentoring, industry advocacy, and group volunteering while evolving their recruitment and retention strategies to support a diverse workforce.

Achieving B Corp certification has been a transformative process for HWBK and Deepend, challenging them to elevate their standards in business operations and enhancing their capabilities to partner with like-minded organizations. With the certification in place, HWBK and Deepend look forward to continuing their journey of creating a positive and lasting impact on the world through their innovative approaches to communication and design.