Paving its way to help address current societal issues, three campaigns from the Philippines’ top public relations agency, PAGEONE, were listed among the finalists for the 8th annual Shorty Impact Awards.
Just recently, the Shorty Awards announced its finalists for this year’s impact awards, which were chosen based on their creativity, strategy, and engagement in providing outstanding campaigns through the use of social media.
Among the entries that made it to the finalists were PAGEONE campaigns, namely “Wildfyre: Spreading Good Stories Like Wildfire,” “Goolai vs. Gulay: Educating Homemakers About Alternative Sources of Nutrition,” and “#MakethemDream: Helping Parents Enable Their Kids to Dream.”
PAGEONE’s campaign entry “Wildfyre: Spreading Good Stories Like Wildfire” is an initiative that is made to collaborate with well-known bloggers in the Philippines to provide a healthier environment in the online media.
To provide a healthier environment on social media, PAGEONE connects with these bloggers for a positive cause, wherein the agency offers websites to these individuals to use as a tool for disseminating factual and uplifting news stories.
With its goal, this campaign entry became a finalist for the ‘Special Project’ category together with CNN Worldwide in its ‘CNN Heroes’ campaign, wherein they highlight the presence of ordinary people who help in society in their own little ways.
PAGEONE’s campaign “Goolai vs. Gulay: Educating Homemakers About Alternative Sources of Nutrition” also made it to the finalists for this year’s Shorty Awards with its goal of providing cheaper alternatives to vegetables.
With the rise in the price of goods, including vegetables, Filipino families have experienced a dilemma in budgeting their source of income while thinking about providing the correct amount of nutrition to their families.
To address this issue, PAGEONE has created the said campaign to help Filipino homemakers gain knowledge on the vegetable alternatives that they can serve their families without compromising their budget and nutritional needs.
The “Goolai vs. Gulay: Educating Homemakers About Alternative Sources of Nutrition” campaign is a finalist under the ‘Fight Poverty’ category, along with a well-known nonprofit organization in the United States, Comic Relief US, aiming to help those in need.
Completing PAGEONE’s three entries that became finalists, the campaign “#Makethemdream: Helping Parents Enable Their Kids to Dream” also got a spot for the awards.
This campaign aims to inspire Filipino children to dream, noting that previous studies showed that the youth nowadays are not inclined to have a dream in their lives that can guide them toward the future.
The “#Makethemdream: Helping Parents Enable Their Kids to Dream” campaign has urged parents to become a bridge for their children to dream again, as they were the ones who posted their children’s dreams for the campaign.
The said campaign is a finalist under the “Youth and Family” category, together with UNICEF’s entry titled “UNICEF Parenting Month Digital Activation,” which aimed to help address good mental health among children through their parents.
With three campaign entries made it to the finalists’ category, PAGEONE President Vonj Tingson expressed his gratitude for achieving such a milestone.
“We are beyond proud to be one of the finalists for the Shorty Impact Awards, along with other known organizations such as CNN and UNICEF. With a goal to help address issues in society, we pledge to continue developing such campaigns, not only to inspire Filipinos but also other individuals worldwide,” he said.
The awarding ceremony for this year’s Shorty Impact Awards will be on November 13, wherein winners will be given gold, silver, and bronze awards, along with other special recognitions such as audience honors for entries with the highest public votes.