Compendium Group, an omnichannel distribution partner specializing in brands within the outdoor adventure, sports, and lifestyle communities, appointed Compass Studio, an Independent Communications agency, to lead the development and execution of its integrated PR and influencer marketing strategy across its key brands in Australia.

Operating across Australia, New Zealand, and the Pacific Islands, Compendium Group represents a diverse portfolio of brands, including Hydro Flask, Allbirds, Cotopaxi, Rumpl, OOFOS, and Nocs Provisions.

Compass Studio will work closely with each of these brands to enhance their market presence, drive consumer engagement, and support their missions, all while crafting overarching strategies that leverage the collective strength of the Compendium Group portfolio.

Luke Dean-Weymark, Co-Founder and Co-Director of Compass Studio, expressed enthusiasm for the new partnership stating, “As an outdoor and adventure enthusiast who values quality and sustainable equipment, I was excited for Compass to partner with Compendium Group.”

Dean-Weymark further emphasized the alignment between the two companies noting, “We are incredibly proud to be working with its talented and passionate team, and we believe that our values alignment, approach, and deep understanding of the outdoor and lifestyle categories fits perfectly with the Compendium Group’s objective here in Australia.”

This appointment underscores Compass Studio’s expertise in supporting outdoor and lifestyle brands, particularly in achieving impact-led marketing and communications goals. The agency is set to bring its tailored approach to Compendium Group’s portfolio, ensuring that each brand not only meets its market objectives but also contributes to the broader mission of sustainability and circularity in the industry.