Communications agency Common State has expanded its reach into the digital entertainment sector with the launch of Superstate, a new agency dedicated to gaming and digital culture. This strategic move positions Superstate as a leader in engaging core gaming communities and integrating gaming culture into mainstream media.

The agency is led by Jadan Carroll, Account Director at Common State, and Hamish Kirkpatrick, Marketing Manager, who now serve as Co-Managing Partners of Superstate. They are joined by Senior Account Manager Charly Binney and Senior Account Executive Caitlyn Miles, forming a team equipped to drive the agency’s mission forward.

Superstate will focus on providing key services such as publicity, talent partnerships, content creation, and event coordination. With these offerings, the agency aims to help brands reach new audiences by connecting with gaming communities and elevating the presence of gaming culture in the broader media landscape.

This new venture reflects Common State’s commitment to innovation and cultural relevance, as it continues to expand its expertise in digital and entertainment industries.

Common State is a Sydney-based communications agency known for its expertise in brand strategy, creative content, and cultural engagement. The agency delivers impactful campaigns across various industries, aiming to connect brands with their target audiences in meaningful ways.