Claudia Pritchitt and Leeanne Bland, co-founders and directors of PritchittBland Communications, have launched their debut book, “The Ultimate Guide to Financial Services PR: Maximising Value from Your PR Investment.” The book serves as a comprehensive guide for PR professionals and executives in the financial services industry to develop and implement effective communication strategies.

With over 50 years of combined experience in public relations, communications, and marketing, Pritchitt and Bland share their expertise on how a well-executed communications plan can enhance both a company’s image and its financial performance.

“As specialists in the financial services industry, we have seen that managing reputation as an asset is increasingly important for organizations in this sector. All companies, whether they control it or not, have ‘public relations’ and we decided to write a book to help them better understand the importance of a PR and comms strategy in financial services, and how to implement it,” said Claudia Pritchitt.

The book is now available for purchase on Amazon.