Chris Waite, a seasoned expert in tourism communications with 25 years of international experience, has founded a new agency: Chris Waite Corporate Affairs & Communications. Drawing on his extensive background in Australia, Europe, and Asia, Waite aims to revolutionize how tourism and hospitality businesses approach strategic communications.

The newly established agency will provide a comprehensive suite of services, including strategic communications, crisis management, government relations, and responsible business practices. Emphasizing Environmental, Social, and Governance (ESG) and Diversity, Equity & Inclusion (DE&I) initiatives, Waite’s agency is poised to address the growing demand for socially responsible and inclusive business practices.

Chris Waite’s impressive career includes roles with global brands such as IHG Hotels & Resorts, Amadeus IT Group, and Flight Centre, as well as editorial experience with Business Travel World magazine in London. His deep understanding of the Japanese market, gained from years living and working in Japan, further enhances his ability to guide businesses looking to establish a strong presence in Asia.

Focused primarily on the Australian and Japanese markets, Chris Waite Corporate Affairs & Communications is also positioned to support clients across the broader Asia-Pacific region.

“I’m thrilled to embark on this new chapter, offering my expertise to organizations ready to elevate their profile, navigate the noise and drive positive change,” Chris said. “Building a truly great reputation isn’t something that comes with the click of your fingers; it’s a journey of uncovering your unique purpose and authentically sharing your story with the world. I have a track record of getting to the heart of what makes a business tick, distilling its voice, and then finding engaging ways of building trust, inspiring action, and leaving a legacy that resonates.”