The agency will lead strategic communications efforts to support Chery’s growth and elevate its market profile across Australia. This will include integrated storytelling, proactive media engagement, executive visibility programs, immersive brand experiences, and partnership management.

The appointment comes as Chery continues to expand its footprint in the Australian market, positioning itself as a challenger brand with a strong focus on innovation and family-oriented vehicles. With the anticipated launch of a new range of energy vehicles, Chery aims to accelerate its momentum throughout 2025.

Zeno Australia’s creative approach and strategic expertise will play a key role in advancing Chery’s communications and brand objectives in one of the company’s critical global markets.