Burson Cohn & Wolfe (BCW), a global leader in communications and public relations, has appointed Liz Keller as its new US Strategy Leader. Keller will spearhead the strategic direction of BCW’s operations across the United States, focusing on driving innovation, growth, and enhanced client solutions.

With over 20 years of experience in the communications industry, Keller is recognized for her expertise in strategy development, campaign execution, and leadership. She has a proven track record of success, having collaborated with leading agencies and high-profile clients in various sectors. Her deep understanding of consumer behavior and market dynamics positions her to lead BCW’s strategic initiatives with a focus on delivering measurable impact for clients.

In her new role, Keller will concentrate on elevating BCW’s strategic offerings by fostering collaboration across the agency’s practices and creating innovative solutions that resonate with clients’ needs. Her appointment highlights BCW’s dedication to investing in top-tier talent and strengthening its strategic capabilities in the competitive US market.