Asia Group Advisors (AGA), a leading public affairs firm, has appointed James Yi as Chief Client Officer. Based in Singapore, Yi will oversee client management, government relations, crisis communications, and advocacy efforts.

With over 25 years of experience across various industries including healthcare, technology, and FMCG, Yi brings deep expertise in strategic communications and public affairs. Prior to joining AGA, he held senior roles at APCO Worldwide, GLOBALHealthPR, and Burson-Marsteller, where he led regional market development, provided strategic counsel, and managed key client relationships.

Earlier in his career, Yi served as Managing Director for Ogilvy Public Relations Vietnam and founded MAX Public Relations. He holds a degree from Wesleyan University and attended New York University’s Stern School of Business.