Ashbury Communications, a strategic communications consultancy with operations in Hong Kong, Singapore, and the United Kingdom, and REKT Partners, an international PR, reputation management, and crisis communications consultancy, have formalized their longstanding collaboration by signing a Memorandum of Understanding (MOU). This agreement enhances their ability to offer clients a more integrated proposition.

Ashbury, known for its expertise in the financial sector, combined with REKT Partners’ specialization in reputation, crisis, and issue management, means the two firms can better support a diverse range of client needs.

The MOU builds on several joint engagements where Ashbury and REKT Partners delivered integrated services to clients. It also broadens the geographical reach of both firms, providing Ashbury with greater access to the UK and Europe through REKT Partners’ presence in London and connecting REKT with opportunities among Ashbury’s network in Asia and the Middle East.

“It’s been a privilege to work with George and his team over the past three years and I’m delighted to be strengthening our relationship through this agreement,” said Adam Harper, Founder and Managing Director of Ashbury. “George’s deep experience in reputation and issues management are a valuable resource for our clients and I look forward to working even more closely with REKT Partners to help our clients navigate the risks that they face.”

“We believe there’s incredible strength in the model of best-in-class independent consultancies collaborating to expand client services,” said George Godsal, Founder and Managing Director of REKT Partners. “Our official partnership is a natural progression in our work together, and means we can provide an ever more seamless offer for clients with broader expertise and expanded geographic reach. In the early days of REKT Partners, Ashbury was the very first consultancy we worked with, so we’re confident that we’re building on firm foundations.”