Ad Age is inviting agencies, brands, and individuals to submit entries for the highly anticipated 2025 Ad Age A-List & Creativity Awards, which celebrate outstanding achievements and innovation in advertising and marketing.
Now in its ninth year, the Creativity Awards recognize the people, work, and companies that are setting industry standards, while the Ad Age A-List honors the industry’s most impactful agencies. This year’s program introduces new categories, including those for B2B, sports and entertainment agencies, as well as awards for emerging editors, heads of production, and independent agency networks.
Entries are being accepted in two pricing tiers: the standard entry fee is set at $550 per category for submissions received by November 5, 2024, at 11:59 p.m. ET, while the final deadline fee is $700 per category for entries submitted by December 3, 2024, at 5 p.m. ET. Submissions to the “Best Use of TikTok” category are free. Ad Age encourages entrants to review all category descriptions and requirements carefully, as entry fees are non-refundable.
The 2025 awards season will culminate in a live celebration held in New York City. A-List winners will be notified in February, announced online in March, and honored at the Ad Age A-List & Creativity Awards Gala in April. Creativity Award finalists will be revealed in late March, with winners announced live at the gala, where they will join A-List honorees in an evening of recognition.
The Creativity Awards shine a spotlight on industry-defining ideas and the talent driving them forward, recognizing work that raises the bar and shapes the future of advertising. Eligible work for the Creativity Awards must have debuted and run between December 1, 2023, and December 31, 2024.
A panel of esteemed juries, assembled by Ad Age, will determine the top campaigns, projects, and individuals who represent excellence. Since its inception in 2007, the Ad Age A-List has stood as a benchmark of industry achievement, highlighting agencies that drive innovation, creativity, and leadership. A-List winners are selected exclusively by the Ad Age editorial team.
For further details on categories, entry requirements, and fees, interested parties are encouraged to visit adagealist.secure-platform.com/a.