LEGOLAND Malaysia Resort has named Mutant as its public relations agency for both Malaysia and Singapore.
Under this partnership, Mutant will oversee media outreach, influencer collaborations, and regional publicity efforts as part of the resort’s upcoming campaigns for 2025. The collaboration begins with the launch of the resort’s signature Splash Carnival, a vibrant water-themed event now in its third year.
Driven by a mission to spark creativity and bring families together through immersive storytelling, LEGOLAND® Malaysia Resort continues to create unforgettable experiences for visitors of all ages. The new agency partnership supports the resort’s goal of amplifying its brand presence through compelling and culturally resonant stories across both markets.
For its part, Mutant is focused on developing fresh, emotionally engaging campaigns designed to capture the imagination of audiences in the region. With an emphasis on meaningful media engagement and impactful storytelling, the agency aims to showcase the wonder and excitement of LEGOLAND® Malaysia Resort to families and fans throughout Malaysia and Singapore.
