Dialogue PR, a leading independent public relations agency, has been appointed to lead the integrated PR and influencer campaigns for Ferrero Australia’s iconic brands, Kinder Surprise and Kinder Joy. This prestigious win comes after a highly competitive pitch process, marking another significant milestone for the agency as it continues to expand its footprint in the consumer goods sector.
Over the course of the next 12 months, Dialogue PR will helm the “Kinder Kreators” initiative, a strategically crafted campaign designed to bring Ferrero’s brand platform, “Little Moments of Joy,” to life. Through this initiative, the agency will amplify new product innovations, strategic collaborations, and creative storytelling to captivate both existing and new audiences. The goal is to create memorable experiences that resonate with families, reinforcing Kinder’s position as a brand synonymous with surprise and delight.
Kate Bradley, Founder and Managing Director of Dialogue PR, expressed her excitement about the new partnership, stating that the agency is thrilled to extend its work across the Ferrero business with exciting Kinder campaigns in the pipeline. She highlighted the unique opportunity to work on such an iconic and beloved brand, emphasizing how the campaigns will ignite moments of surprise and delight for families across Australia.
As Dialogue PR approaches its 10th anniversary, Bradley shared her pride in the team’s accomplishments, noting that the competitive pitches they continue to win are a testament to their strategic and creative ideation, consistently delivering best-in-class work for their clients.
The “Kinder Kreators” campaign will feature a dynamic mix of traditional and digital PR strategies, influencer partnerships, and experiential activations, all aimed at creating engaging and joyful experiences for families across Australia. Dialogue PR’s innovative approach will not only highlight the fun and excitement that Kinder products bring but also build deeper connections with consumers through authentic and relatable storytelling.
Founded in 2014, Dialogue PR is an independent public relations agency based in Sydney, Australia. The agency has built a reputation for creating compelling, results-driven campaigns that cut through the noise. With a focus on strategic communication and creative execution, Dialogue PR partners with leading brands to craft narratives that resonate with audiences and drive engagement.