York Park Group, a leading reputation and issues management firm, has announced the appointment of Emma O’Sullivan as Senior Associate. O’Sullivan brings over 20 years of journalism experience to her new role, where she will enhance the agency’s strategic communications services, assisting clients with media relations, messaging, positioning, and issues management.

Her transitions to communications came after a distinguished career in journalism, most recently with Seven News, where she covered crime, legal matters, business news, consumer affairs, and politics, including state and federal elections. Before her role at Seven News, O’Sullivan held senior reporting positions at Network Ten and the ABC.

Reflecting on her new role, O’Sullivan said, “I’m really excited to be joining the York Park Group team. The opportunity to help organizations solve problems is extremely appealing to me, especially after years spent covering issues from the other side.”

“With my experience as a journalist, I look forward to advising clients on how to engage effectively with media, what works and doesn’t when it comes to managing issues, and how to communicate with impact,” she added.